Fin Sunday Edition #11
Transform to stay ahead.
Top companies aren’t just implementing AI, they’re rebuilding around it. This transformation requires moving fast, breaking traditional silos, and encouraging “Full Stack Builders.”
Step-by-step transformation
It’s easy to yell “transform!” into the void. It’s another thing to execute.
We’re no stranger to rebuilding, which is why Intercom’s VP of CS, Declan Ivory, kicked off a five-week playbook for building an AI-ready support team going into the new year.
Three key insights:
Make AI the backbone by transforming support into your team’s core capability.
Design for tomorrow with automation and growth as your focus.
Treat support as a product so you continually improve the customer experience.
Companies like Gamma and Gainsight are already seeing the results. You can sign up for the series here.
Full Stack. Can’t Lose.
Whether it’s supporting customers or building a brand, success now means moving fast and letting adaptable generalists lead the way as AI handles the heavy lifting.
This week, Paul Adams’ “Full Stack Marketer” article showed that in both marketing and support, AI generalists are now valued over narrow specialists. Speed beats precision.
Designers now deploy, developers design. Today it’s not a bonus, but an expectation.
Intercom’s Staff Design Engineer, Sam G, posted about… actually, let’s go Tarantino-movie-style and start with the comments first.
Essentially Sam used Cursor and Figma to build a full site in a single prompt. He shared his full process and demo in this post.
Like everyone in the comments, we’re 🤯. The Fin team is pioneering workflows that let engineers like Sam drive projects from start to finish. No hand-overs. No wasted time. Just building.
Developers leading the charge
While support and marketing plan their transitions, development teams are living in the future. The University of Chicago found that companies merge 39% more PRs after Cursor’s agent became the default.
Developers aren’t just making old workflows slightly faster, they’re rebuilding around AI. This shift is sweeping every sector: either adapt, or get left behind.
As Emmet Connolly said on the Build150 podcast this week,
“Once you start to have these ratcheting moments, you go, ‘Oh my god, the onus is on me to dig in and understand this deeper and that is it.”
You can watch the full episode, or look through the AI-generated recap Emmet created using Gemini’s latest Nano Banana Pro model.
A week ago, a prompted image of this caliber wasn’t possible. Now, advances are happening faster than ever and it’s clear how “Full Stack Builders” are making an impact across industries.
Intercom x Shopify
Intercom’s new Shopify Plus Technology Partner status shows how their AI-driven support tools help top ecommerce brands scale efficiently. This partnership is another push into creating AI-first teams and full-stack solutions.
We’re already seeing how this Shopify integration is helping merchants scale their support and deliver better customer experiences.
Our parting thought
We’re past ‘Can we transform?’ The only real question is ‘How fast?’ Embrace the shift. As Des said, “It’s not when. It’s right now.”
We’ll be taking a short Sunday Edition break over the holiday. See you all in two weeks!